The founder of Einarsson fly fishing, Steingrimur Einarsson, started his company in 2007. The company is born out of a passion for outstanding engineering and dedication for fly fishing. The core idea behind the company is to design and manufacture top quality fly reels.

Einarsson Fly Fishing is born out of the fanatical pursuit of fly fishing and a passion for exemplary engineering. The pedigree of this company is firmly rooted in 25 years of manual and automated machining/engineering combined with a lifetime of fly fishing and guiding.

Based in Reykjavik, Iceland, ‘Einarsson Fly Fishing’ captures the very essence of artisan principles while embracing cutting edge technologies in design and manufacturing.

Two different types of reels are made at Einarsson Fly Fishing, the Plus series and the Invictus. Plus series is a redesigned version of the first reel made in 2004 and are now manufactured in 5 different sizes. Einarsson reels are made in Iceland and the Einarsson quality team monitors the entire process to strive and uphold our standards of the highest quality.

From the very start the design team of Einarsson has had one goal in mind, to design and build a brake system that would be smoother than any other ever made. The result is the patented Shock Absorbing Brake technology - SAB, the smoothest brake system ever made. The Invictus reel with the SAB system has now been in use since 2012 and are sold through our online sale.



Einarsson Fly Fishing is proud to present to the fly fishing world a new and unique technical revelation which has the ability to store the fish-generated energy experienced whilst fighting the fish within the reel system. For the first time ever, brake start-up friction is zero. Einarsson's new patented SAB (Shock Absorbing Brake) drag system offers you the smoothest brake system you have ever experienced. Einarsson Invictus reels are made in Iceland.

Plus series

The Einarsson Plus series is made in different sizes to fit all your fishing situations, from small trout in both lakes and rivers up to trophy fish both in salt and fresh water. The brake system of the Einarsson 'Plus' series is completely sealed. All stainless steel components in all models are saltwater proof. The thickness of the anodizing layer is approximately 20mμ, meaning that the Plus reels are a perfect combination on any fresh or saltwater rod.

The drag package is a combination of metal and composite materials that ensure a silky smooth drag that retains constant force at all settings. 

Included in the price: Worldwide shipping  with DHL, delivered duty paid (DDP - duties and taxes and other charges of delivering the goods).

Customer service: For customer service or further inquiries please contact service@einarsson.com