Cart 0

About Us

The founder of Einarsson fly fishing, Steingrimur Einarsson, started his company in 2007. The company is born out of a passion for outstanding engineering and dedication for fly fishing. The core idea behind the company is to design and manufacture top quality fly reels.

Einarsson Fly Fishing is born out of the fanatical pursuit of fly fishing and a passion for exemplary engineering. The pedigree of this company is firmly rooted in 25 years of manual and automated machining/engineering combined with a lifetime of fly fishing and guiding.

Based in Isafjordur, Iceland, ‘Einarsson Fly Fishing’ captures the very essence of artisan principles while embracing cutting edge technologies in design and manufacturing.

Two different types of reels are manufactured at Einarsson, the Plus series and the Invictus. Plus series is a redesigned version of the first reel made in 2004 and are now manufactured in 5 different sizes. Einarsson reels are made in Iceland and the Einarsson quality team monitors the entire process in order to strive and uphold our standards of the highest quality.

From the very start the design team of Einarsson has had one goal in mind, to design and build a brake system that would be smoother than any other ever made. The result is the patented Shock Absorbing Brake technology - SAB, the smoothest brake system ever made. The Invictus reel with the SAB system have now been in use since 2012 and are sold worldwide.

Einarsson Fly Fishing
Sindragata 11
400 Isafjordur

Please send all inquiries to