We are Einarsson, and we make fly reels. 

We make fly reels that work, fly reels born out of passion and dedication with the best materials and research to ensure that every time you go fishing, you forget all about it.

Thats right, forget about it. When you have a reel that works as it should, it should be the last thing on your mind. Just like the right rod will melt into your hand and become an extension of your body, the right reel will sit unnoticed ready for the moment. When you're in the thick of it, with a heavy fish pulling hard against the current, you don't want to be thinking about the drag working - it should just work. 

This is the core of our DNA, we make fly reels so you can go fishing. We make the best fly reels so you can forget about everything, live in the moment and enjoy your fishing. 

Welcome to our new blog, where we share the same ethos - it's all about the fishing, the fish and enjoying the day. We want to help you get the most out of your hard earned day on the water. 

tight lines. 



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