in-victus , a, um, adj. 2. in,
I. unconquered, unsubdued, not vanquished; hence unconquerable, invincible; constr. with ab, in and abl. or acc., ad, contra, adversum, the simple abl., with gen. and inf. (class.).
 


Imagine that you are on the river bank, casting at a fish, quivering in readiness for the take. Suddenly you can feel your line stretching, your rod bends and the energy from the fish surges through your tackle. You are into the fight, as the synapses fire off in your brain the pleasure which every fly fishermen knows so well consumes you, holding you transfixed in the moment. Until you are snapped back to reality as the line breaks or the hook pulls out!

This is where our new way comes into play. The drag system that we have designed reduces the required start up inertia by overcoming the breakaway friction as the reel spool begins to spin, alleviating both the shock and the brief delay in allowing line to be dispensed from the reel. This smoother delivery translates into more control at the take and during sudden strong runs. 

Let’s wind back and look at the physics. When the fish pulls out line the fly rod bends and what actually happens is that the line, leader and rod are storing this energy. Modern fly reels then convert this stored energy from the fish into heat at the brake system, always with a measurable spike in brake away friction.

The technical revelation ‘Einarsson Fly Fishing’ is presenting to the fly fishing world has the ability to store part of the fish-generated energy in the reel system - for the first time ever brake away friction is actually zero. Shock tippet is now actually build in to the reel.

The new brake system ensures that the transition in the brake system is softer* compared to leading brands in the reel market. The system will     level out shockwaves during a take or fight, such as those from jumping and head shaking of the fish. This invention allows you to experience more pleasure, through the use of lighter tackle, less snapped leaders and surely more landed fish.

* Measured and documented by the Icelandic Innovation Centre.