Environmental Issues

Our goal is to produce an innovative, high quality reel with minimum environmental impact. As a fly fishing company, conservation of the environment is a “no brainer”. 

No environment …. No fish….. No tackle company! It’s that simple.


Environmental Consciousness



Over fishing of rivers and lakes is a reality and many good fishing spots have seen a decline in fish stocks with an ever increasing number of anglers and of cause pollution.



Fishery conservation through implementation of catch and release fishing has proven very successful in many waters and when done properly increase fish population in heavily fished waters and therefore caught fish.

Protecting the world’s fishing grounds is of utmost importance to fly fishermen. Therefore we recommend to all our customers to release their fish, if at all possible. This preserves the fish that are more aggressive and have a greater propensity to take a fly.
By buying high quality equipment and minimizing use of consumable supplies we can cut down on energy and material waste.

Einarsson Fly Fishing has been built with strong environmental credentials in order to help build a better future for fly fishing.

As part of this work, Einarsson Fly Fishing supports the “North Atlantic Salmon Fund “ and “One Percent For The Planet”, and is in the process of taking a proactive role.

By actively sharing information and communicating the values of sustainable fishing and sustainable living Einarsson Fly Fishing invites you to join the family, enjoy the products and together make a difference in the ever challenging environmental battle.