The second prototype of the new brake system was used all summer in selected rivers in Iceland and thoughout scandinavia.

The new brake system is a result of over three years of R&D work. We have spent almost all of our free time to work and think about the new reel and the new brake.

The result from this summer´s testing are better than we could have ever imagined. "Amazing", "fantastic and "... ohhhh, it so smooth" are some comments we have gotten from the people that have been so kind in helping us to test the reel and the new brake.

We are now in the final stages of the R&D process and teh new reel will be finished before the end of the year.

We got our welcoming letter from 1% for the Planet people today!


We have been aiming to participate in this great program for quite some time and it´s a great feeling to be finally involved.

We are very excited to be able to participate in the 1% program and do our part to protect our planet.

For more information on 1% see www.onepercentfortheplanet.com

Einarsson Fly Fishing is proud to announce that the renowned fly fisherman Oskar Pall Sveinsson will be our sales manager in Iceland for the 2010 season.

We are very excited about our new reel. Einarsson founder Steingrimur Einarsson has been thinking about the new solutions for years, and now it´s finally ready for some real testing.

Einarsson Fly Fishing has made an distribution agreement in Norway with Bergen Aktiv.